Cosmobeauty Seoul 2020: April 23^rd (Thu.) – 25^th (Sat.), 2020, Seoul, COEX Hall A-B

Korea’s Biggest Business Platform for Beauty Enthusiasts!

COSMOBEAUTY SEOUL 2020 is Returning in April, 2020!

With such unfailing interest and support toward K-Beauty as well as global beauty industry, COSMOBEAUTY SEOUL is excited to return in April, 2020 with bigger scale consisting of various innovative products and more informative programs. The 34^th edition of COSMOBEAUTY SEOUL will be held at COEX Hall A-B from April 23^rd (Thu.) to 25^th (Sat.) in 2020. The 34^th edition is expected to present 500 exhibitors with 700 booths with such beauty industrial categories like cosmetics, ingredients/packaging, hair/scalp, aesthetic/spa, as well as inner beauty/health/LOHAS (Inner Beauty Zone) and natural/organic products.

The 33^rd edition of COSMOBEAUTY SEOUL, which was held on May 9^th to 11^th, 2019 at COEX in Seoul, Korea, successfully opened up a global beauty marketplace and proved to be Korea’s finest beauty market with continuous support and interest both domestically and internationally. With the scale of 11,088m², including about 520 booths and 373 exhibitors from 13 different countries, various business experts gathered to share the interest and latest industrial trends.

COSMOBEAUTY SEOUL 2019 clearly showed its globalization by hosting two times more international exhibitors than last year. Especially, it was the first time that Polish government formed a national pavilion. Polish Investment and Trade Agency Seoul office recruited 13 companies to introduce Polish cosmetics in Korea. Along with that, global exhibitors from countries like Belgium, China, Czech Republic, France, Georgia, Germany, Italy, Malaysia, Taiwan, Thailand and the United States joined us to enter the Korean beauty market and introduced various innovative products. Moreover, the number of visitors showed significant increase compared to 2018 (50,673 in 2018 and 52,376 in 2019) and they were from 85 different countries, which also convinced COSMOBEAUTY SEOUL becoming globally more renowned.

What makes COSMOBEAUTY SEOUL more outstanding is its special B2B platforms and promotion chances to help medium and small-sized companies to gain opportunities to explore global beauty market. For instance, “OPEN-NETWORK,” was first implemented in 2018 and showed significant business results. This new B2B platform allows all exhibitors and pre-registered buyers to arrange biz-meetings with less restrictions. Also, this program is opened to Exhibitor-Exhibitor, which increases the business efficiency significantly. Moreover, 1:1 Biz-Match Meeting Program, also known as “CBB” (CosmoBeauty Business) gives more business opportunities to the domestic exhibitors and international hosted buyers.

In order to strengthen the business platform of COSMOBEAUTY SEOUL 2020, various types of promotion activities are operated to promote the exhibitors. For example, “Rookie of the Year” zone provided in the exhibition hall presents a better exposure directly to the buyers and visitors, to introduce new exhibitors (Rookies) and their innovative products. Also, regular E-newsletters towards both international and domestic buyers, social media such as Instagram and Facebook are actively operated to introduce our exhibitors more effectively. Along with the current trends in social influencers, COSMOBEAUTY SEOUL invites social media influencers, specialized in beauty fields, to promote not only the show itself but also the innovative items presented by this year’s exhibitors.

Last but not least, COSMOBEAUTY SEOUL 2020 provides a perfect platform for all kinds of field-experts to share latest trends and industrial information. COSMOBEAUTY SEOUL brings informative seminars related to industrial strategies on manufacturing, marketing and distribution system in global market as well as conferences that are fulfilling consumers’ needs in the newest trends. More details shall be found at www.cosmobeautyseoul.com. Should you have further questions and concerns, please contact the secretariat office at info@cosmobeautyseoul.com.